Email & SMS Marketing
Generate Organic Leads – Open Rates: The average email open rate across industries is around 20%. We’ve seen as high as 50% in solar.
Rank in The Google Map Pack – ROI: Our email marketing campaigns offer strong ROI. An average of £42 earned for every £1 spent.
Rank Locally For Your Service – SMS Open Rates: SMS messages boast an impressive open rate of around 98%, making them one of the most reliable ways to reach your audience.
Rank Locally For Your Service – Conversion Rates: Conversion rates for SMS marketing can vary but tend to be higher than email marketing, often ranging from 10% to 45%. Our best has been 42%.
Never pay for a 3rd party lead again – Response Time: SMS messages are usually read within 3 minutes of being received, making them powerful when outlining a great deal or offer.
- Click-Through Rates (CTR): The average CTR is roughly 2.5%. With our solar knowledge and a great offer. It’s more like 6%.
- Conversion Rates: Conversion rates vary widely but often hover around 1% to 5%. Our campaigns have reached 4% consecutively .
- ROI: Our email marketing campaigns offer strong ROI. An average of £42 earned for every £1 spent.
- Personalization: We tailor our campaigns to individuals specifically by postcode. This increases the engagement rates dramatically. Everyone likes to hear their name.
- Opt-Out Rates: SMS marketing typically has low opt-out rates, thanks to its permission-based nature and opt-in requirements.
- Limited Characters: SMS messages are limited to 160 characters, which means the message has to pack a punch.
Our Expertise in Email and SMS Marketing:
Strategic Campaigns: Our team of experts designs and executes strategic email and SMS campaigns tailored to your audience’s preferences and behaviors.
Engaging Content: We create compelling content that captivates your readers and prompts action, whether it’s making a purchase, signing up, or exploring your offerings.
Personalization: Tailoring messages to individual preferences enhances engagement. We use data-driven insights to deliver personalized experiences.
Segmentation: We segment your audience to send targeted messages, ensuring your communications are relevant and resonate with specific customer groups.
Direct Connection: Reach customers directly in their inboxes and mobile devices, ensuring your messages are seen and acted upon.
Higher Engagement: Well-crafted emails and SMS messages encourage higher open and click-through rates, driving traffic to your website or landing pages.
Cost-Effective: Email and SMS marketing offer exceptional ROI, making them efficient channels for delivering your message and generating results.
Instant Impact: SMS messages are opened within minutes, offering instant engagement and response opportunities.
Customer Retention: Maintain ongoing relationships with your audience through regular, relevant communications, fostering loyalty and repeat business.
Why Choose Growth Panel for Email and SMS Marketing:
UK Expertise: As a UK-based company, we understand the local market dynamics and customer preferences, ensuring messages that resonate.
Result-Driven Approach: We focus on delivering measurable results. Our strategies are designed to increase conversions and drive business growth.
Data Privacy Compliance: We adhere to GDPR regulations, ensuring that customer data is handled responsibly and ethically.
Collaborative Strategy: We partner with you to align our strategies with your brand’s goals and values, ensuring a cohesive and effective campaign.
What is included in our search engine optimisation service?
When you partner with Growth Panel, we will help boost your website’s visibility, traffic, and conversions. These services are designed to optimise your website and boost your ranking, including:
What is included in your email & SMS marketing service?
Partnering with Growth Panel means you get exclusive access to email and SMS templates that have converted prospects into paying customers.
High Converting Email Marketing Templates
Unique SMS Solar Templates
Consistent A/B Testing
Clear ROI Reporting
High Converting Email Marketing Templates
Growth Panel offers unique and highly effective Email Marketing Templates designed exclusively for the solar industry. Our expertise in this niche ensures that our templates speak directly to solar professionals and enthusiasts. We tailor each template with niche-specific content, compelling visuals, and clear calls-to-action to encourage your audience to take action, whether it’s scheduling a consultation or requesting a quote. Our responsive designs ensure these templates look great on all devices, and we continuously refine them through A/B testing for optimal results.
By choosing Growth Panel, you’re not just sending emails; you’re delivering impactful messages that boost conversions for your solar business.
Running a reactivation campaign reduces hours spent calling old prospects. Use our tried and tested methods.
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The proof is in the numbers
Why Organic SEO can bring in the numbers
of growth rate in brand awareness for businesses that start doing Solar Marketing
of all website traffic is generated via organic search, serving as proof that a dependence on Paid Ads alone limits your potential for more traffic and leads.
more clicks is generated via organic searches than paid searches. In short, being on page one of the SERPs is an important goal for any business looking to win more traffic.
FAQs about Email & SMS Marketing
Looking to learn more about paid search management for your business? Browse our FAQs:
Email and SMS Marketing can benefit your solar installation business by helping you reach and engage with potential customers more effectively. You can educate your audience about solar benefits, share updates, promote special offers, and ultimately increase leads and conversions.
Yes, there are regulations like the CAN-SPAM Act for email marketing and guidelines for SMS marketing. We ensure that all messages comply with these regulations, including obtaining necessary consent and providing opt-out options.
We help you build your subscriber list by incorporating sign-up forms on your website, in-store, and at events. We also segment your list to send targeted messages to different groups based on their interests and preferences
The frequency of messages depends on your goals and your audience’s preferences. We create a content calendar that balances regular engagement with avoiding overwhelming your subscribers.
Yes, we can segment your subscriber list and personalise messages based on factors like location, past interactions, and preferences. Personalisation often leads to higher engagement and conversion rates.
We track key metrics such as open rates, click-through rates, conversion rates, and ROI. These metrics provide insights into how well your campaigns are performing, allowing us to make data-driven improvements.
Absolutely. Email and SMS are effective channels for promoting solar incentives and rebates, as well as educating your audience about the financial benefits of solar installations.
We ensure that all messages include an easy opt-out option. Subscribers who no longer wish to receive messages can unsubscribe, and we’ll manage these preferences for you.
Simply contact us to discuss your goals and needs. We’ll create a tailored strategy and campaign plan to help you get started and achieve your marketing objectives.
While results can vary, Email and SMS Marketing can significantly increase lead generation, customer engagement, and conversions. We’ll work closely with you to set realistic goals and track progress toward achieving them.