Email & SMS Marketing 

Welcome to Growth Panel, your trusted partner for Email and SMS Marketing services in the UK. We specialize in crafting impactful campaigns that resonate with your audience, drive engagement, and boost your business growth. With our expertise in delivering personalized messages directly to your customers’ inboxes and mobile devices, you can harness the power of effective communication.

Email & SMS Marketing

Generate Organic Leads – Open Rates: The average email open rate across industries is around 20%. We’ve seen as high as 50% in solar. 

Rank in The Google Map Pack – ROI: Our email marketing campaigns offer strong ROI. An average of £42 earned for every £1 spent. 

Rank Locally For Your Service – SMS Open Rates: SMS messages boast an impressive open rate of around 98%, making them one of the most reliable ways to reach your audience.

Rank Locally For Your Service – Conversion Rates: Conversion rates for SMS marketing can vary but tend to be higher than email marketing, often ranging from 10% to 45%. Our best has been 42%. 

Never pay for a 3rd party lead again – Response Time: SMS messages are usually read within 3 minutes of being received, making them powerful when outlining a great deal or offer. 

Email Marketing:

  • Click-Through Rates (CTR): The average CTR is roughly 2.5%. With our solar knowledge and a great offer. It’s more like 6%. 
  • Conversion Rates: Conversion rates vary widely but often hover around 1% to 5%. Our campaigns have reached 4% consecutively . 
  • ROI: Our email marketing campaigns offer strong ROI. An average of £42 earned for every £1 spent. 
  • Personalization: We tailor our campaigns to individuals specifically by postcode. This increases the engagement rates dramatically. Everyone likes to hear their name. 

SMS Marketing:

  • Opt-Out Rates: SMS marketing typically has low opt-out rates, thanks to its permission-based nature and opt-in requirements.
  • Limited Characters: SMS messages are limited to 160 characters, which means the message has to pack a punch. 

Our Expertise in Email and SMS Marketing:

Strategic Campaigns: Our team of experts designs and executes strategic email and SMS campaigns tailored to your audience’s preferences and behaviors.

 Engaging Content: We create compelling content that captivates your readers and prompts action, whether it’s making a purchase, signing up, or exploring your offerings.

 Personalization: Tailoring messages to individual preferences enhances engagement. We use data-driven insights to deliver personalized experiences.

 Segmentation: We segment your audience to send targeted messages, ensuring your communications are relevant and resonate with specific customer groups.

Why Choose Growth Panel for Email and SMS Marketing:

UK Expertise: As a UK-based company, we understand the local market dynamics and customer preferences, ensuring messages that resonate.

 Result-Driven Approach: We focus on delivering measurable results. Our strategies are designed to increase conversions and drive business growth.

 Data Privacy Compliance: We adhere to GDPR regulations, ensuring that customer data is handled responsibly and ethically.

 Collaborative Strategy: We partner with you to align our strategies with your brand’s goals and values, ensuring a cohesive and effective campaign.

What is included in our search engine optimisation service?​

When you partner with Growth Panel, we will help boost your website’s visibility, traffic, and conversions. These services are designed to optimise your website and boost your ranking, including:

What is included in your email & SMS marketing service?

Partnering with Growth Panel means you get exclusive access to email and SMS templates that have converted prospects into paying customers. 

High Converting Email Marketing Templates 

Unique SMS Solar Templates 

Consistent A/B Testing 

Clear ROI Reporting 

Creating Success

Running a reactivation campaign reduces hours spent calling old prospects. Use our tried and tested methods.

Changing Needs and Technology Advances

Reactivation campaigns for old leads can be especially effective in the solar industry. Over time, people's circumstances change. A lead who wasn't ready for solar before might now be able to benefit from it. For instance, they may have moved to a sunnier area, experienced rising energy costs, or developed a stronger environmental consciousness. Reactivating these old leads allows you to showcase how solar technology has advanced, becoming more efficient and affordable, making it a compelling choice for their current needs.

Targeted Messaging and Engagement Opportunities

One of the key advantages of reactivation campaigns is the ability to craft highly personalised messages. You can address the specific concerns or objections that may have deterred these leads in the past. By providing tailored information and insights, you can reignite their interest. Reactivation also allows engaging these leads with compelling content such as case studies, success stories, or special offers. This engagement can be instrumental in turning old leads into satisfied solar customers.

Cost Efficiency and Data Insights

Reactivating old leads tends to be more cost-effective than acquiring entirely new ones. You've already invested in generating these leads, so converting them into customers can offer a higher return on investment. Additionally, reactivation campaigns provide valuable insights into your lead database. You better understand your audience's preferences and pain points by analysing how reactivated leads respond and behave. This data can guide future marketing strategies, helping you refine your approach and deliver more impactful campaigns in the future.

“Numerique PPC service is light years ahead of the competition because of their intelligent, specialized and courteous account managers.”

Director of Marketing
Zarra Home

5000+ Client reviews

The proof is in the numbers

Why Organic SEO can bring in the numbers

38%

of growth rate in brand awareness for businesses that start doing Solar Marketing

53.3%

of all website traffic is generated via organic search, serving as proof that a dependence on Paid Ads alone limits your potential for more traffic and leads.

18x

more clicks is generated via organic searches than paid searches. In short, being on page one of the SERPs is an important goal for any business looking to win more traffic.

FAQ

FAQs about Email & SMS Marketing

Looking to learn more about paid search management for your business? Browse our FAQs:

Email and SMS Marketing can benefit your solar installation business by helping you reach and engage with potential customers more effectively. You can educate your audience about solar benefits, share updates, promote special offers, and ultimately increase leads and conversions.

Yes, there are regulations like the CAN-SPAM Act for email marketing and guidelines for SMS marketing. We ensure that all messages comply with these regulations, including obtaining necessary consent and providing opt-out options.

We help you build your subscriber list by incorporating sign-up forms on your website, in-store, and at events. We also segment your list to send targeted messages to different groups based on their interests and preferences

The frequency of messages depends on your goals and your audience’s preferences. We create a content calendar that balances regular engagement with avoiding overwhelming your subscribers.

Yes, we can segment your subscriber list and personalise messages based on factors like location, past interactions, and preferences. Personalisation often leads to higher engagement and conversion rates.

We track key metrics such as open rates, click-through rates, conversion rates, and ROI. These metrics provide insights into how well your campaigns are performing, allowing us to make data-driven improvements.

Absolutely. Email and SMS are effective channels for promoting solar incentives and rebates, as well as educating your audience about the financial benefits of solar installations.

We ensure that all messages include an easy opt-out option. Subscribers who no longer wish to receive messages can unsubscribe, and we’ll manage these preferences for you.

Simply contact us to discuss your goals and needs. We’ll create a tailored strategy and campaign plan to help you get started and achieve your marketing objectives.

While results can vary, Email and SMS Marketing can significantly increase lead generation, customer engagement, and conversions. We’ll work closely with you to set realistic goals and track progress toward achieving them.

Drive more revenue for your company